As a result, sales at Mattel started to slump in 2014. Mattel was slow to diversify Barbie and friends. And so we then set a course to truly transform the brand with a playbook around reigniting our purpose.” “She didn’t reflect the physicality, the look, if you will, of the world around us. “Back in 20, we hit a low and it was a moment to reflect in the context of, ‘Why did Barbie lose relevance?’” said Ricard Dickson, president and chief operating officer of Mattel. Something consumers have been doing for decades. The movie, out next Friday starring Margot Robbie, allows Barbie to question her own reality. Created by Mattel in 1959, Barbie doesn’t look a day over 19.Īnd now she is getting new life in “Barbie” the movie, distributed by CNN’s parent company Warner Bros. The name “Barbara Millicent Roberts” may not ring a bell, but say her nickname - Barbie - and people of all ages know her.
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